Creating an agtech with Sumitomo Corporation
We help one of Japan´s biggest trading companies to create and launch an agtech.
Check out Sumitomo's case and discover how we are helping to revolutionize agricultural productivity
Sumitomo Corporation is one of the biggest trading companies in the world, present in more than 130 locations, with nearly 500 years of existence and originated in Japan. In Brazil, it operates in several segments, such as mining, steel and agribusiness. As part of the company's strategy to expand its actions in the fight against global food shortages, the company developed an investment thesis that seeks to enable large-scale innovation technologies for Brazilian agribusiness.
To make this thesis viable, Sumitomo joined eMotion Studios to provide technological experimentation solutions in the sector. The project was consolidated in the construction of an integrated technological platform, made up of 7 different startups, with the aim of helping small and medium producers to maximize the results of their operation, which ended up culminating in the creation of an agtech.
By 2050, the world population is predicted to increase by 2 billion, reaching a total of 9 billion people. To keep up with the growing demand for food, agriculture needs to increase efficiency and productivity. It is with this motivation that the Safra na Mão project was created and has been tested through its MVP (Minimum Viable Product) in the state of Mato Grosso, Brazil. Through an easy-to-learn platform that can be integrated with the machinery and used daily by the producer, transacting as much data as possible, we are able to provide on-demand alerts and reports for better decision-making. The real-time integration and analysis of information from modules such as weather, monitoring, protection and management allow platform users to make better decisions regarding replanting or delaying planting, choosing pesticides and better application dates, as well as improving management operation, allowing checking rainfall variation, identification of low vigor areas, weed mapping, fungicide application plan, monitoring of phenology, pests and diseases, among others.
